Google’s ends behavioral targeting and profile-building as we know it

Yes, Google is going to end its ability to target ads. "Google will stop enabling cross-site tracking and targeting of individuals outside its own properties such as in inventory it sells through its Google AdX display and video ad exchange."


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Want to be in on the conversation

Join Ad Week on Monday 3/8 at noon ET for their Townhall: What to Make of Google's Privacy Bomb. Hear from leading marketers and ad tech players on the implications of Google's decision not to support alternate identifiers, and what the future of behavioral targeting capabilities will hold.


For some time now, marketers and media buyers have braced for game-changing privacy updates that seek to give consumers more control over their data (while also appeasing regulators). Just last week, the marketplace was mulling how to grapple with Apple’s iOS 14 privacy rollout and Google Chrome’s removal of third-party cookies in 2022. But no one was fully prepared for Google’s March 3 bombshell that essentially will end behavioral targeting and profile-building as we know it. Hear from leading marketers and ad tech players on the implications of Google’s decision not to support alternate identifiers, and what the future of behavioral targeting capabilities will hold. Speakers Include: Lisa Granatstein, Chief Content Officer, Adweek Stephanie Layser, Vice President, Advertising Technology and Operations, News Corp Dave Pickles, Co-founder and Chief Technology Officer, The Trade Desk Jamie Seltzer, Global Managing Director, MarTech and Data Strategy, Havas Media Group Ronan Shields, Programmatic Editor, Adweek Lucinda Southern, Media Editor, Adweek Immediately following the Zoom Town Hall, join Adweek’s Chief Innovation Officer Toby Daniels and guests on Clubhouse to continue this conversation. Adweek Conversations: What to Make of Google’s Privacy Bomb https://www.joinclubhouse.com/event/xo29nqa6

TimeMar 8, 2021 12:00 PM in Eastern Time (US and Canada)


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